ico

Courses

Vous êtes ici: Home » Courses

Overview of courses taught (In French and English) since 2005 and from September 2017 onwards :

My main field of teaching expertise is (BtoB) marketing, in the context of the global firm :

http://youtu.be/0LiCHeZPmms



Postgraduate

(MBA/ DBA and PhD)

- Leadership and organizational change

-Building strategic customer relationships

(Master level)

– Digital transformation :

- BtoB Digital Transformation and Communication

- E-marketing in BtoB/ Digital transformation in BtoB

– Business development :

- Key Accounts – Accounts’ Plan and Strategy negotiation

- Introduction to Key Account Management

- Leveraging performance in BtoB (operational marketing)

- Global marketing (in BtoB) : focus on vertical relationships

- Manager commercial en BtoB

- Sales leadership

- Sales and strategic customer management

– Management :

- Management and Global Management

- Management of the global firm

– Purchasing/ Procurement :

- Information and Purchasing

- Purchasing and stakeholders

- Purchasing management

- Procurement

- Les fondamentaux des achats

- Achats durables


Masters of Science/MSc 

– Marketing :

- Strategic Marketing

- Business to Business Marketing (included Services in B to B)

– Procurement :

- Strategic purchasing

- Purchasing and innovation

– Management :

- Change Management Leadership and Ethics


Transversal courses :

The multi-national company (MNC) : Management/Strategy/Marketing

- Management of the global firm

- Global account management

- Global marketing (in BtoB) : focus on vertical relationships

- Global vs local / Understanding the global firm


Undergraduate

(Bachelor level)

– Marketing :

- Fundamentals of marketing

- Global marketing

- Industrial marketing

- B to B & Services Marketing

– Business development :

- International Trade

- Key Account Management

- Sales and Negotiation skills

- Quand l’entreprise est aussi un client

- Management de la force de vente

- Relationship Marketing (within a two-year undergraduate course)

– Management :

- Management (Chartered Accountants Program)


Course coordination  :

- Négociation (cours de base à avancé)

- Complex negotiations



Executive Education

– Programs tailored for company internal trainings :

- Key Account Management :

- Did you say « partnership » ? or Key Account idiosyncrasies

- Optimising the value proposition

- Aligning seller-buyer objectives

- Negotiating at high level

- Marketing/ Business development :

- « Re-thinking marketing »

- Managing Customer value


– Inter-company programs

- L’analyse des marchés (for SMEs)

- « High level negotiations with Key Accounts »

- « Le Métier de Key Account Manager »


Quelques commentaires/évaluations des étudiants sur mes cours

Show Comments